Press officers are at heart lazy…
There I have said it, and it’s true. Like the rest of mankind if they see a short cut they bustle straight into it, dawdle along it and pop out the other end whistling jauntily. That is if they get away with it.
For example, one might spot something that will play well with your own side and has a go at someone from the other lot. So you draft a press release, and as a service to others you offer it up a ready meal for others to use. That then gets sent around the regional offices and lazy press officers fall upon it like drunks on a late night kebab.
This is all so normal, so much so that the unwritten rules are, well, unwritten. The rules are these.
1) Please use this press release.
2) Make sure you change the names in it so that it is your chap/chappess quoted.
3) Make sure you alter the quotes a little so it looks like it is your own original work.
4) Load email, press send.
5) Get coffee! The boss will be delighted with your diligence.
Ah, but there’s the rub. If you are foolish, or really lazy you might miss out any one of these stages, making you and your boss look stupid.
Now take a look at these two statements from a brace of Lib/Dem MEPs who think they have an opportunity to attack Mr Nuttall of this parish.
Read the powerful prose of Bill Newton-Dunn:
“Nuttall’s attitudes are straight out of the Victorian era. Perhaps that’s no surprise, as his comments on breast-feeding show he doesn’t know anything about 20th century inventions such as the breast pump or the fridge”
Or maybe you would prefer the dulcet tones of Rebecca Taylor MEP?
“Nuttall’s attitudes are straight out of the Victorian era. Perhaps that’s no surprise, as his comments on breast-feeding show he doesn’t know anything about 20th century inventions such as the breast pump or the fridge.”
So instead of a jaunty attack, we have a laughing stock. Let that be a lesson to us all.
Now get back to work.