Good or bad – if it’s on social media it’s a success 

 

I’m still shunning our MSM and so I have no newsie news to offer. For the record, here’s the front page compilation and just going there for a quick scan made me feel sick: the same faces, the same mental contortions by editors to make themselves look as relevant as the subjects they write about.

Instead, I’ll take a close look at a phenomenon which we’ve all seen and mentioned for some time: the wokery pushed unto us in various adverts run by Big Businesses like department stores, the fashion industry and tourism, especially here at home. Haven’t we all wondered why they do it when the evidence is piling up that to ‘go woke’ means ‘go broke’? Well – there’s a reason … let me explain.

There’s one particular issue which hasn’t yet been pushed in adverts by Big Business over here as hard as it has been in the USA: transgenderism. It has however led to peak insanity in a beer advert. Five days ago Paul Joseph Watson picked this up in his video which provides the background (link).

You might ask why we should worry about an advert by a US Mega Brewery, for their drink which only has the letters ‘b-e-e-r’ in common with what we like to drink here in the UK. It’s only another advert which we forget in the blink of an eye, right?

Wrong. A few days later in a little essay (link) Konstantin Kisin observes that most people who buy yon drink or stuff from Nike also advertised by yon transperson, don’t know who he is or what the fuss is about. It’s only thanks to the outrage people express in their social media accounts that the algorithms those marketing managers look at show them that using wokery ‘works’: people talk about the advertised product, negatively or not doesn’t matter.

There are many examples of businesses making huge losses after pushing a woke agenda onto their prospective customers who simply refuse to buy products advertised in that way. So why do they do it? Why do these huge businesses suddenly feel the need to show how woke they are? 

Our cousins across the Big Pond have found out why. The New York Post reported:

“[Business Executives are] handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses. At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world. HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.” (link)

This pressure goes further, and it won’t come as a surprise when you next see this:

“The CEI is a lesser-known part of the burgeoning ESG (Environmental, Social and Corporate Governance) “ethical investing” movement increasingly pushed by the country’s top three investment firms. ESG funds invest in companies that oppose fossil fuels, push for unionization, and stress racial and gender equity over merit in hiring and board selection. As a result, some American CEOs are more concerned about pleasing BlackRock, Vanguard and State Street Bank — who are among the top shareholders of most American publicly-traded corporations  — than they are about irritating conservatives, numerous sources told The Post.” (link)

In his article in PJ Media summarising the NYPost report, Robert Spencer observes:

“This is why corporations seem so unanimously woke and unafraid to offend patriots: they know that “Go woke, go broke” is just a slogan, and that patriots have no equivalent to the ESG movement. […] So expect to see much, much more of Dylan Mulvaney. And when the string-pullers finally get tired of watching him prance around, they’ll just get another puppet. The show will remain the same.” (link)

That’s why protest actions, reported in yesterday’s article in PJ Media under the headline “Buyer’s Remorse? Bud Light Goes Quiet, Hasn’t Posted on Social Media Since Making Dylan Mulvaney Its Spokestrans” (link) won’t change much at all.

That’s why Kisin’s proposal, not to give these adverts the attention of public outrage, is neither here nor there. After all, not to protest means you agree, correct? ‘Tis ‘win-win’  for the corporate pushers of ‘ESG’.

Anyway, public outcries are ‘priced in’, as a welcome theatre by the usual suspects who are permitted to bark while the caravan, driven by Blackrock and other global corporations, just moves on, steamrollering over facts, driving Net Zero, Trans and anything else sounding the death knell of our society.

I wonder if they really believe they can ‘transform’ the West into a Schwabian ‘paradise’ even as huge swathes of the globe are simply disregarding them? They must have heard of China, Russia, India, Brazil, or indeed Africa. Perhaps they have secret agreements with the one country already subjecting their people to life with ‘social contracts’? 

That’s all I have for today. Tomorrow I’ll take a look at the ‘New Elites’, shunning the ‘newsie news’ concocted by our MSM. Have a good day.



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