[Part I was published yesterday, you can read it here]

The media seems to have reached rock bottom as far as the essential requirement of trust is concerned. The ‘man who would have been down the pub’ does not want continually to hear about shortages of this or that, or how many people have died since this week or last. The older person living alone, the single parent with children or those worrying about elderly and sometimes fragile parents are worried enough, without seeing or hearing constantly on TV  from some expert or another who wants to either attack the government (personified by ‘Boris’) or purports to have all the answers. Frightened to a certain extent, unsure of how to react, worried about their job and finances, the last thing they want is 24/7 doom and gloom and conflicting opinions from our news outlets.

Finally, the government responds with daily updates and a simple message. Stay home, protect the NHS and save lives. Simple and to the point even if you do not agree with it or the restrictions placed on individual freedoms, most actually comply.

When the Prime Minister becomes ill with the virus, most people are concerned for his health. But not the media who generally respond with more crisis headlines: ‘who is in charge’, ‘cabinet in disarray’ and so on.

As time goes on, the guy now in the supermarket queue is now not so happy. The crisis in the NHS did not take place. Nightingale hospitals, with or without enough equipment, have not as yet been needed, the infection and mortality rates have not been as severe as the ‘model’ predicted and the professor who created it has now been seen to disregard his own advice.

Cue some restlessness by the people who are not protected on full pay, such as civil and local government employees, teachers and others. They are rightly worried about when they can safely go back to work and earn enough to pay the mortgage and put food on the table, visit their parents and so on. In the meantime the media, desperate it seems to control public opinion, and failing miserably yet again to understand its readership and audience, keeps up its fear campaign, resulting in polls that show many are now reluctant to go out of their home, never mind return to work or send the children to school.

We hear eventually that the Prime Minister, now recovered from his near-death experience, is to make a ‘statement ‘to the nation. Millions turn on the T.V. in expectation of some hard facts. His speech though was anything but, just a repetition of what had been leaked in previous days to the media. ‘Disappointing’ said many in the  audience, ‘far too long, vague and lacking in substance’ said others, an own goal actually which has lost him a great deal of good will and given the opposition and media an opportunity to create even more doubt and  confusion.

Today I was talking to one of the people whom the government is not ‘looking after,’ on a low paid job in the construction industry, working all hours including emergency call outs. He needs to get back to work; for him money is tight and long term job prospects uncertain. Another contact called after seeing Boris on T.V. ‘Do you know what he was on about? – I tell you what, if I’d have wanted to watch a comedian, I’d have watched Sunday Night at the Apollo’ was his comment.

Media and opposition politicians demanded more clarification which duly took the form of a 50-page booklet. Well done Boris and so quickly produced too. I am relieved to know that I can’t visit my parents, but they can have a ‘cleaner’ to tidy the house! One son solved the problem of mom not seeing grandchildren by telling his mother to visit wearing an overall and promising to provide a ‘Hoover’ so as to keep the curtain twitching neighbours happy! Typical. my friend says, the ‘rich’ can have their cleaner back so it doesn’t interfere with their lifestyle of deciding the best way of making avocado on toast, while I have to manage on 80% of what was already a low wage while my job will probably go out of the window.

All is not lost though. We plebs have got  another ‘slogan’ to learn, something about ‘stay alert.’ It’s not even original as it does seem to be the same as the others being promoted around the world, particularly France for some reason, a country not alert to the fact that many of their refugees are fleeing their shores in inflatable boats so desperate are they to get here. And so it goes on, confusion, incompetence, vague statements from ministers and experts offering different opinions and explanations.

What the country needed on Sunday was some explanations, not slogans or bonhomie and bluster. In 1940 the Prime Minister Winston Churchill, a man that Johnson knows more about than most, stood in the House of Commons and told the nation what was facing them. He pulled no punches. Many, given the situation we find ourselves in, were expecting ‘Boris’ to do just that, what we got was waffle and another slogan followed by a fifty-page booklet.

This is not the time for government by slogan or government by booklets, it’s a time to know your real audience and for the Prime Minister to ‘action this day’. The only slogan we need to see or hear is the one that sat on the desk of Harry S. Truman the man who you may remember took the decision to use the world’s first atomic bomb on targets in Japan. It read ‘THE BUCK STOPS HERE.’