What we ‘see’ on the internet: lies, fakes, or ‘truths’?

 

Today I’m writing about a phenomenon which is going to define not just how we will live, how we will be governed, but ultimately who we actually are. It is about AI, about how the information, a.k.a. ‘News’, we receive, will become even more manipulated. 

Before I start, let me assure you that ‘no news were omitted in the writing of this piece’! We knew since yesterday afternoon that Sunka has handed over half a billion of our money to Macron. Today’s front pages however are on one issue only: Lineker’s cronies walked out of yon BBC footie show after Auntie Beeb actually suspended him: “Newspaper headlines: BBC faces ‘revolt’ over Lineker as stars walk out” (link). Yes, that’s what ‘Teh Nation’ must be upset about, according to our propaganda MSM. 

Looking at this staggering piece of ‘news’, remembering the many times I’ve pointed out inane headlines and reports, I wondered if a recent journalistic phenomenon is only restricted to local and trade press. A friend asked me if I had ever heard of ‘SEO Journalist’ because this label was used as byline for the ‘journalist’ who wrote a little piece for his local rag. I’d heard of ‘SEO’, quite some time ago. Here’s a definition (this and the following emphases are mine):

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.” (link)

Keep this definition in mind, for later. However, I’d not heard of ‘SEO Journalist’ and neither had Debbie who certainly does know a thing or two about journalism and how a proper journalist ought to work! It appears that this is a skill which our MSM now demand:

“SEO journalists typically do not write on one set topic or area. Malvika Padin, said SEO journalist for a range of titles. [sic!] Anything that people are searching for, we write about. That could be something on the news, or breakout searches that are one-offs. There’s a framework to it, but it’s very varied.” She adds that working with SEO can be a great way to start a career […]” (link)

It’s no longer a surprise that MSM ‘journalists’ seem to be lacking in understanding the subject they write about: they simply use an SEO framework and write about anything, click-bait headlines included, because the skill is in optimising their piece for search engines. It’s no longer about researching to give proper information to the readers.

And right there we get into the truly murky waters of AI. I’m sure that by now you’ve heard of ‘Chatbots’. You might even have tried to do battle with them on websites where you were trying to complain about a product. Now this has been taken a huge step further. In November Microsoft released ChatGPT. Oh so innocent, isn’t it: helping people write. And anyway, it’s ‘learning’ … 

Firstly, look at this screenshot of the latest ‘news’ this morning, relating to this app:

 

Now watch Paul Joseph Watson’s video on this app. Then connect the points: a ‘learning’ app which is taught to write by people we don’t know, biased by ‘progressive’ thoughts, probably using SEO journalists who can’t write or do their own research, providing ‘ SEO’ed news’ for search engines using yon ‘writing’ app. Actual, important news, won’t appear because they’ve not been SEO’ed or ChatGTP’ed and are thus not appearing in search engines.

The team at Swiss Policy Research had this to say in their report published yesterday:

“These AI bots have the ability to process the contents of the entire Internet in a meaningful way and in real-time. But much of what is written on the Internet is biassed or plain wrong, and the people who “train” these AI bots may themselves be biassed or wrong on many topics. Moreover, current AI bots are “large language models” that simply extrapolate text without any understanding or rational analysis. Numerous researchers have already found that ChatGPT often provides biased, false, or plausibly-sounding but entirely fictitious answers, a phenomenon known as “hallucination” or “confabulation”. “ (link)

In a strange sort of coincidental publishing, there was also this article published by Joel Smalley on his on his ‘Dead Man Talking’ substack page. We can already see how AI, in the form of ChatGTP, can be set up in such a way by it’s ‘teachers’ that information becomes less and less trustworthy, not just because it’s SEO’ed but because it’s written in such a way that only these AI-perfected pieces will be published. No thinking is needed, no work except using the PC keyboard is involved. 

It gets worse. We all know that ‘Generation Smartphone’ – which is larger than just the 18-14 age group, sadly – relies on what is on yon ‘smartphones’. We know that apps like WhatsApp is being used by government ministers and, I suggest, their mandarin handlers, to make decisions which govern all our lives. The Lockdown Files have shown this. Since research never rests, there is now an even more sinister development, reported in The Times yesterday:

“Scientists have developed a more efficient way for AI to “read” our minds and recreate the images we see. Researchers from Osaka University in Japan trained an AI to enable it to reproduce good quality pictures of a toy bear, an aircraft, a clock and a train from brain scans of people who looked at those images. […] the study showed it could be done more efficiently, quickly and without large costs. The results were accurate, high-resolution pictures.” (link, paywalled)

Images from brainscans could be used to ‘produce AI images’ which can then be spread via smartphones: no individual effort of drawing, painting, photographing is required, and no need to even learn those skills. AI apps similar to ChatGPT dealing with creating images, photos, paintings, are already being developed for the ‘modern’ app user and are used to turn original photos, copyrighted, into something vaguely similar but ‘original AI’ and thus free of copyright.

I’ll finish with two quotes from a long essay , also published yesterday on substack. It’s by ‘Simplicius’, with the title ‘Dead Internet’. Here’s the first quote:

“The nominally coined ‘dead internet theory’ revolves around the idea that bots and AI are turning the net into an artificial goop of endlessly reverberating algorithms, which in essence create a simulacra-simulation matrix of surrogate activity, a sort of human facsimile echo-chamber where actual humans are increasingly left out in the cold looking in, as disenfranchised spectators.” (link)

This is clearly beginning to become manifest in our MSM, SEO infested as they are. There’s more though, and this is where it becomes truly dangerous:

But the eerier usage results from pairing an AI like ChatGTP with other AI-generated products like avatars and voices, to create a full-on life-like digital facsimile […] A new generation of such surrogate ‘humans’ could soon comprise a growing moiety of online ‘discourse’ in a way that no longer allows human observers to distinguish the figures they’re following from bios and synthetes. More radical proponents of ‘dead internet theory’ believe that that critical mass has already been reached, and a majority of online colloquy has already been supplanted by bots flaming bots.” (link)

Since humans take as ‘truth’ that which they see with their own eyes, it should be clear now that all these fabulous ‘technical innovations’ are leading our society, our youth and those governing us, technically and scientifically illiterate as they are, into a world governed by AI apps – a world where what they see ‘with their own eyes’ on their smartphones is a world curated by vested interests, artificial political environments of ‘deep fake’ images, all without any connection to the real, non-internet AI world.

It’s not without irony that the grauniad had an article about how to spot a deep fake (link). It doesn’t seem to occur to those ‘news curators’ who use SEO and AI for their pieces that simply not using such AI produced writings and images would make it unnecessary to learn ‘how to spot’ them. Who knows – they might not even have proper journalists able to spot such fakes in the future. 

After all, this brave new AI ‘environment’ curates news using AI chatbots, so why would they spot their own deep fakes. Moreover, this system is optimised to bring more profit to the tech giants, to Big Harma and Net Zero acolytes. Yon master of propaganda said 90 years ago that a big lie, told often enough, will be taken for truth in the end. We however don’t need no Goebbels – we’re ‘modern’, we believe our own AI-produced ‘news’ with AI-produced photos. After all, it must all be true because it’s on our smartphones and they don’t lie …

That’s all I have for today. Please hand this essay around. Enjoy the weekend.